Telecast mediums are finding a new definition; an average viewer is loaded with the options to express himself. The current giants of the media industry or the so-called media moguls are now worried because media is losing its hold on the masses and masses are looking up for some direct mediums. Big media giants are now ensuring the participation of the masses in their endeavors and keeping them hooked.
This business is all set to see some major changes; the revenue models associated with the media are changing. In the past institutional buyers used to purchase the slots from the media, after it they sell them to the advertising industry. The flow of the money was the deciding factor behind the content on various media platforms. However, after the arrival of social media the things have changed, now people have a medium where they can practice their choices and pick up the topics on their own. This major change in the consumer behavior is now acting as the guiding factor for the news channels and other mediums that were a part of traditional media circle.
In the current practices, media houses are revamping themselves and trying to increase the participation of the masses in the process of news and other related businesses. A huge investment in this sector is required, however; an investor should practice complete caution while doing so because future of this sector is uncertain largely. Unconventional platforms delivering the content on the merit of the content can survive in the future. The revenue models are now dependent on the customer loyalty. The metrics of the performance of content are very strict and they cannot fool the advertisement agencies with phony TRP ratings and other rating programs. The company of a survey report can also help the investors that are searching for ideal exit points.