Intelligent investors often search for safer and underdeveloped sectors for investments sometimes, they have their own reasons, for instance, an underdeveloped sector will never receive a drastic fall, there is no danger of paying an extra premium to a hyped share etc. Think about wound care sector of the healthcare. From a distance, it looks like a petty sector where some small players are making money. Change your perspective see if, from a wide angle, more than one hundred and forty small and big industries are associated with this sector.
Most of the products are OTC products and we can consider them as FMCG goods as well. The profit margins are very high; any small company has a great opportunity for diversification because 149 odd products are selling from a single spot. Organized sector players are trying hard increase their market share even then this sector is flourishing. Awareness towards hygiene and other factors are creating a positive sentiment for the industry. Ideally, you should purchase a well thought off report prior to an investment and then try to move ahead with small and fragmented steps. Overall industry growth rate is high this is why most of the stocks are safe, we can also witness the culture of cartel formation in this segment as well, and this can act like a jackpot for you where you can earn an unexpected premium on your small and insignificant investments.