India is a developing country there annual budget allocation for the sports activities is relatively low when we compare it with many other countries in the same capacity. Recently they announced a countrywide sports week and all of a sudden the demand for the sports equipment reached a new high. This and many more such examples can give you an idea related to the socio-political environment connected with the sports industry.
With the arrival of the internet and online shopping facilities, this industry sector has crossed another barrier where now they are enjoying a reach in the niche segments of the smaller markets. From the point of view of the investors, we can say that market related to the sports goods has changed its perception for the good. In the past it was a niche market, now it is a niche market enjoying a universal reach.
Institutional buyers are also promoting this market big time; they are placing bulk orders and giving an opportunity to various companies where they can earn huge profits. During the second decade of the 21st century, now this market is also all set to change its face. In the future companies can also make an entry in the business of the renting of this equipment and make a good bit of money from the operations.
If an investor has an eye on the seasonality associated with the sports goods market and if they have the patience to wait for their investments to recover then this market can fetch in big results for them. Sports as a means of fitness and general happiness is also a segment that has the potential to make sure that this industry will thrive well in the future. The entry of online solutions and virtual games is another tangent that can be explored quite effectively.